One of the easiest ways to make money online is through targeted optin email direct marketing.
The key to optin email direct marketing lies in the concept of permission marketing. Whenever someone chooses to optin to your email list, they are not only indicating interest in what you have to say. They are also giving you permission to contact them about it. That's what sets email direct marketing apart from other marketing methods in being highly effective.
Other modes of marketing or promotion involve attracting hordes of prospects to your sales process. Once there, you have one shot at making the sale. Prospects either buy, or choose not to.
With optin email direct marketing, you have more than just that single shot. You have multiple opportunities to slowly warm up prospects to the idea of buying what you're selling - and then actually selling it to them.
Measured in marketing metrics, conversion rate with email direct marketing over a period of time is higher than any other one-short promotional tactic.
There are a few tenets to follow, some rules to observe, when using email direct marketing.
Pick a niche to focus on, and try and make it one where you have some knowledge and expertise, and have a product or two to sell.
Get your email autoresponders set up. That allows you to put your email direct marketing on auto-pilot.
Build your opt-in form where prospects can sign up to give you their email address, so you can follow up with them.
Craft your email direct marketing sequence of messages that will be pre-loaded into your email autoresponder.
Test and measure response rates, and tweak your process to make it more efficient. Soon, you'll have a profitable pipeline.
To learn more about email direct marketing and using ezines effectively to grow your business, visit our website at www.EzineMarketingCenter.com.
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