What Is An Autoresponder?
Maybe you've received an "away from my office" message.
When someone goes on holiday or is away from their office for a period of time it's common to switch on an email autoresponder message that sends a reply to every email received.
The email autoresponder message is a common courtesy, aimed at explaining why a personal reply email won't be possible until after the person returns to work.
This is a good example of the most basic email autoresponder. It demonstrates the principle of sending an email in response to an action, in this case an email received.
For online marketing systems, you'll need a more powerful email autoresponder that can send multiple emails during prescheduled time intervals and in response to different actions.
You can use email autoresponders to handle newsletters, mailing lists and subscriptions. With a sign-up form on your website or an email address that your visitors can email to join your list, you can have the entire thing set up to run automatically.
A case study
If you go to http://www.EzineMarketingCenter.com you will find a subscription sign-up box requesting the name and email address of visitors to join my email list.
Once a person submits their details they receive a confirmation email asking them to click a link to confirm their subscription. Once they are confirmed a welcome email is sent saying hello.
A day later my email autoresponder will send out another message that I programmed it to send. Three more days later the next email will be sent out, sharing an informative article. This way, I can keep delivering value to my subscribers - automatically.