Monday 3 December 2007

The Ethics of Influence

While working on my Blogging for Influence & Attention blog, this thought about the ethics of influence crossed my mind.

I'm a heart surgeon.

I see this happen. Man has chest pain. Goes to the doctor. Is advised some tests. The results arrive. Doctor scares patient to within an inch of his life, recommends major surgery as his only option. Terrified patient agrees to have the procedure.

Unfortunately, many times, the fears are exaggerated and advice doesn’t fit ‘best practice’ guidelines. Patient is too scared to listen to contrarian second opinions.

As an infopreneur and online marketer, I see this happen too. Beginner hopes to launch an online business. Goes to a 'guru'. Is convinced he needs high-end coaching or consulting. As the first step, is sold an expensive course or homestudy. Newbie digs deep into her credit to meet the bill.

Unfortunately, many times, the material is far too advanced for the beginner to put to good use. Having made the investment, and not profited from it, she figures the fault is hers.

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